If you haven’t yet caught Pure Oil NZ’s feature on Rural Delivery, now’s the perfect time to learn about how we’re working hand-in-hand with local farmers to diversify their crops and make oilseed production a viable option. With over 80 growers across the South Island, we’ve transformed an underutilised oil extraction plant into New Zealand’s leading oilseed processor. Our mission is simple: to create healthy, high-quality edible oils and stock feeds while ensuring that nothing from our harvests goes to waste.
Supporting Farmers with Sustainable, Diverse Crops
From day one, our goal has been to develop sustainable, locally grown products that benefit both Kiwi farmers and consumers. Today, that same dedication continues to guide us as we work to support growers, helping them diversify their rotations with crops like high oleic rapeseed, sunflower, and soybeans. These crops not only provide value for farmers but also help improve the soil for future harvests.
Our journey has been one of collaboration and constant learning. Thanks to the support of the Foundation for Arable Research and our own agronomy team, we’ve been able to refine our processes, improving yields and sustainability for our growers.
Maximising Value with a Zero-Waste Philosophy
A key part of our approach is ensuring nothing goes to waste. Every part of the crop is put to use—whether it’s in healthy, premium edible oils like The Good Oil, Superfry, or The Good Oil Commercial Kitchen, or in stock feed products like Leg Up and Pure Gold. Other products, such as bio-industrial oils, Ezi Cover, and Not So Dusty, also stem from our crops, further showcasing our zero-waste philosophy.
Kiwi Businesses Backing Homegrown Sustainability
We’re also proud to see New Zealand businesses embracing our locally made products. From small local eateries to larger enterprises, Kiwi businesses value the quality and sustainability of Pure Oil NZ’s homegrown offerings, contributing to the growth of the New Zealand-made movement.
We’re proud to play a role in helping New Zealand’s arable growers find new opportunities, and we look forward to continuing this journey. To learn more about how we’re supporting sustainable farming and providing top-quality products to consumers, watch the video from Rural Delivery below.
Watch the episode (Season 2024, Episode 8) on TVNZ. Pure Oil NZ features at 15:00